Buying lingerie isn’t as tricky as many would believe, but there are some common mistakes that many – particularly first time shoppers – make that could easily be avoided.

The first of these is guessing the size. Most women don’t expect you to have memorized their underwear sizes, however playing the guessing game can easily lead you into dangerous territory.

Lingerie unfortunately doesn’t come in sizes small, medium and large. There are pretty specific measurements, and getting them wrong – too small or too big – could land you in the doghouse, depending on which bit you got wrong.

Another easy mistake is not knowing where to shop. Lingerie is a very personal purchase and simply wandering into your run of the mill clothing store isn’t going to find you anything very unique or at least something that looks carefully thought out.

Lingerie shopping can take quite a bit of time and you might find yourself wandering through a few specialist stores before you find what you’re looking for. Online is another option if you don’t have many stores in your area but it is usually better to try and see the clothing in ‘real life’ to get a feel of the texture and to try and work out if it will suit her style.

After all, most lingerie displayed in catalogues or online is on models whose body and appearance has been carefully chosen to match the underwear. It’s important to try and imagine how the underwear will look on your partner rather than imagining how it currently looks on the model.

While lingerie is meant to be sexy and shown off, it is important to keep the style classy and tasteful. If you want to know just how risqué you can go, why not take note of her current underwear colours and styles to get some ideas.

You should be able to come up with a few popular colours and style to give you some shopping boundaries.
Deciding how much to spend can be tricky. You don’t need to go for the most expensive options to find something she’ll like, but don’t expect to come home with the cheapest thing in the store either.

Looking at her current underwear or lingerie you should be able to get an idea of brands she likes which should – with a little shopping and price comparison – give you an idea of what price range you’ll be in.

Buying women’s lingerie for someone else isn’t as difficult as you may think, but it does take a little planning. Remembering to look for clues from her current underwear collection will help to give you a lot of pointers about what is and isn’t acceptable.

Jennifer Adams writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.

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