Luxury brand watches often go through phases of ups and downs, highs and lows during their life cycles. Maurice Lacroix watches may be no unusual, and may be going through an character situation.

They have a number of new watches out now. New watches that look a bit random. Let me explain. And although this is not all bad the company is walking a bit blindly hoping to strike that spark of shopper interest in their watches.

The Pontos Chronograph Rectangulaire All Black watch represents what I am talking about. Nothing in their line looks anything like this watch. Have you seen it? But, if you compare the dial to selected of their previous work, it has similarities. So its not all a shot in the dark for them right now..

I like this brand. I am not a huge fan of jewelry or watches for that matter, then again there is something about Maurice Lacroix Watches that I like. So for that reason I decided to make a website based solely on the Maurice Lacroix Watch. However getting back to the Pontos watch. Its hard to tell how this new watch fits with selected its fresh line. Or why they constructed them. It seems a bit out of place. Dont get me wrong this is a nice watch, nonetheless it doesn’t appear to fit in my opinion.

Some watch manufacturers are gearing towards the fading black theme, where the watch is designed in various layers of black color. Maurice Lacroix is doing this as well and I am a little confused by it.

Demands sometimes run high with selected characteristics of watches. Perchance the Pontos is after that small watch segment of all black rectangular watches with classy looking dials? Who knows.

As I previously said I don’t believe there is anything wrong with the watch. I like the casing, which is quite fitting for this brand.

The movement is a base Swiss ETA 7750 automatic movement, which offers enough dials and areas on the face for the Maurice Lacroix Watch to mess with. The end result dial has clear mixed textures and looks striking, nonetheless not all that pioneering.

There’s supposed to be several fascinating hand engraving on the movement – which is showing through the sapphire caseback window at the back end of the watch.

For some people, this will be a highly sought-after watch with its mix of dark tones, classy exterior, and indisputable sport attitude (all black, rubber strap). Still, after contemplating about this watch for a while, I still a little puzzled about what it all means, what emotions the brand wishes to instruct in this product or how it helps the brand in the long run.

Feel like just another random work of watch art from the perchance too diverse brand. And while it may work for other luxury watches, it might not work for a brand like the Maurice Lacroix Watches.

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