For over 100 years, Maison Carter has been a name connoting high quality precision jeweled watches. Not only is the company the creator of hundreds of renowned watches, they also hold a royal British warrant as a supplier of jewelry to the court of England.

How does a famous company like Maison present their corporate branding images to the public. The makers of the Maison Cartier Corporate video found at: http://www.youtube.com/watch?v=ixXeucyDG5s choose to present the beauty and precision of their jeweled watches.
During the 3 1/2 minutes of their corporate video Maison Cartier presents a captivating inside out look at how they make and assemble their precision products. Added to this, Maison Cartier presents shots of their workers engaged in the fine art of precision jewelry assembly.

A backdoor tour of a watch or precision jewelry factory, provides a chance to albeit briefly enter the envy inspiring world of people who are devoted day in and day out to 40 or more years of precision assembly work.Watching workers who spend 40 + years of their life engaged in precision assembly is an awe inspiring experience. Viewing the insides of some of these famous watches even on a video is an entertaining experience.

This video is especially distinctive in the precision of its visual content. Unlike many corporations that opt for bigger than life corporate branding imagery, e.g. Tony the Tiger, Ronald McDonald, Oshkosh big trucks, Maison Cartier goes in the other direction and features tiny fine images associated with a precision jeweled watch company. Our eyes are rivited to the screen as small watch parts are assembled. Tiny diamonds are delicately placed into rows of small fittings. A three dimensional collage is created outlined by delicate gold foil borders. Altogether we are immersed in this visual demonstration of the power of precision.

Maison Cartier can present this world of precision so successfully because it is their world, their trademark, their distinct path of success. Watching the video, we appreciate the opportunity to looko behind the external shell of a watch, for example, and observe as a team of men and machines assemble the Maison’s precision products.

Should we place a documentary corporate video at one end of an imaginary axis and a branding business image video at the other end, this video would be found at the branding imagery end of the axis. The video goes to show, once again, that companies with intriguing captivating imagery to present to the public can most successfully use a branding format to present their products and services, because they have natural attention grabbing visual content. With this company, we might even call the video presentation hypnotizing, as the images of watch after watch in various stages of assembly dance before our eyes.

Okay now! Wake up!